24 May 2011

Topman - The Swim Project

The Swim Project by Topman window display
Johnathan Saunders
Todd Selby
Topman Design

Now I might be a bit of the mark here as it's a little known fact about me is that I can't swim, but if I was going to learn I would need some, right? Every year or so Topman get a bunch of designers involved with their ongoing project, each time they pick an item of menswear and the designers go away and create their own take on it. Past projects include, sunglasses, white t-shirt and black trousers. This time around it's Swim shortsTopman have got a quality pack of designers onboard including Gary Card, Todd Selby (of The Selby), Cassette Playa, Johnathan Saunders, Bernhard Willhelm and their own Topman design team.

The main reason why I got quite excited about this projects is because Gary Card is involved, as well as designing a pair of shorts he has created the window display at the Oxford Street store. Gary Card does everything, his work gets everywhere and he even got to design his own Swatch watch. I've featured him before on the blog, I seriously can't get enough of his bonkers and super create ideas. If you haven't heard of him just pick of a copy of any fashion magazine and you will be sure to props or sets his has created.

On a similar note here's some swim shorts I picked in H&M today, just incase I do decide to take the plunge. Not bad for £7.99:


See the full range at Topman